Soothe & Sway

My packaging design class at UW-Stout took part in the ICMAD Young Designers Competition, where everyone was given the same bottle that then had to be designed as a high-end body wash. When it comes to premium products people like to feel as if they belong to an elite culture. With this in mind I decided to brand Soothe & Sway with a confident monogram. The logo and the rest of the packaging were designed to convey the feel of the name as well as the body wash itself.